In our society the image has become a very important aspect both at a personal and professional level. That is why the figure of Personal Shopper takes so much relevance; a professional that advices on the best way to dress and transmit the best image. The Personal Shopper guides the client throughout the stores in order to get their get their own style, choosing the best clothes and complements for the occasion taking into account the personality and physical aspects of the client.

A fashion stylist is a professional who is capable to select, organize and combine the outfit, complements and style, not only in people but in company mannequins. A professional profile is necessary in order to realize the photographic sessions, recordings, catwalks, showrooms and television.

Currently there are many companies that demand a professional in the area of Personal Shopper and fashion styling as a marketing strategy to increase sales.

This is a profession with a great future which is requested more and more due to the impact and value of the image that is transmitted.

• To train students in the specific field of the fashion styling and the personnel shopper.
• To teach students how to develop the aptitude to combine colors, fabrics, forms, styles and trends.
• To works the creativity from a managerial point of view for styling projects.
• To observe the new trends and to contribute knowledge in the advising about image and dress code.
• To learn different methods of work, depending on the companies or consumer needs.
• To provide the practical and necessary tools to exhibit and to apply the knowledge acquired during the course.
• To position the students in a labor competitive frame. Analyzing the market, the product and the client.

• Professionals from diverse sectors in the commercial business like window dressing, visual merchandising, marketing, decoration, interior design, fashion, styling, fashion consultant, personal shoppers, cool-hunters and other related careers. Professionals who desire to obtain a formation and a SPQA title.

•Interested parties without previous knowledge that want to obtain a formation and qualifications ÁRTIDI's SQA to orientate his/her professional career towards the managerial sector of the window dressing and the visual professional in a worldwide level.

• Introducing: The Personal Shopper
• The Client
- How to Identify the client: Likes and Needs
· Advising in how to dress:
- Corporal proportions, typologies, optical view and color analysis
· The color and it symbology
· Visage advising
- Study of the face
- Hair Style
· Clothes analysis , collections and accessories
· Fabrics identification
· Fashion Styles
· Masculine and feminine apparel
· Dress code:
- Masculine and feminine label
- How to dress
- Ceremonies and events
· Analysis of the wardrobe and the closet
· Fashion coolhunter: creation of new trends and styles on the market
· Psychology of the client
· Management of the budget applied to the social status of the client
· Professional Personal Shopper: The one who buys the collections for the companies and the multi-brand shops.
· Personal shopper applying five senses.
· Creation of a new fashionable style
· Techniques to check the effect of the new style on the market


•· Brief history of the fashion industry and latest trends
· Current Trends and " The Must Have "
· Fashion Style, basic concepts and styles
· Fashion Style:
- Publishing, catalogues, runaways, showroom, cinema, television and photography
· Maniquies Styling.

The bonus represents 25% of the course content

• Create styling in maniquies for brands as another job opportunity
• Personal Professional Shopper - Figure entrusted to buy the collections for multi-brand shops and companies.
• Coolhunter - In this module students are force to create innovator styles in order that companies mark trends. . Trends Styles
• We teach the students to form the saleswomen as personnel shopper and coolhunter.
• Teach students to use the five senses at work depending on every client needs
• Students are motivated in order that they believe a new fashionable style
• At the end of the course a professional comes to oriented the students about job opportunities, having in consideration the students studies, professional experience and a personal analysis of the DAFO.

• Projects and collaborations with companies and institutions:
- Advice in the C.C. Diagonal Sea
- Collaboration with creative styles in L'Enrenou de roba

ALL PROGRAMS ARE IN SPANISH

• Montse Morales (Art Director and Teacher’s Coach at the ICE Institute of the University de Barcelona)
• Andrea Vilallonga (Image Advisor of “¡Qué me pongo!”)
• Isis del Cueto (Licensed in History of the Art and conferred a doctor's degree on audio-visual communication
• Úrsula Uria (Cool-hunter & Spain responsible for Nelly Rodi’s Agency) to Barcelona”)
• Beatrice Vaccaro (Window Dresser & Visual Freelance)
• Dizy Díaz (Fashion Photographer)
• Berta Mestres (Fashion Design and Professional Personal Shopper)
• Mercè Ferré (Fashion Stylist and Protocol)
• Esaú Yori (Stylist & Art Director)
• Mª Carmen López Soler (Textile Assessor)
• Emma Ramos (Estilista y maquilladora profesional)

During the term of the course, some conferences a intervention will have in charge of stylish professionals, also trips to visit related companies with the fashion sector.

During the course there will be projects and activities where you can participate for companies and institutions.

During the course there will be projects and activities that will allow you to have your own book and professional blog. These will serve you as letter of introduction to companies and institutions.

Consult the works of our students in:
Works Gallery - aquí
Blog Window Dressing - aquí
Blog Interior Designing for Commercial Spaces- aquí
Blog Styling in Magazines - aquí
Blog Coolhunter - aquí

• Creation of new innovative style for brands, companies and clients.
• Fashion style advising for catalogues, showroom, cinema, theatre and television.
• Identify and create new styles for urban fashion applied to the brands.
• Creation of new actions for brands to go out of the standardized.
• Innovative techniques to create trends in image advising.
• To analyze the image of the consumers and companies to find the point of union.
• To advise in the new and modern, what is new and fashion, on design or the creation of spaces.
• To advise and create styles for companies’s executives
• To analyze yours and your clients image.
• To know and to advise on shops routes.

More than 70 companies collaborate with Ártidi, across these agreements and our implication and innovation this allows students to be present in companies like INDITEX, Custo Barcelona, Cortefiel, Springfield, Nike, H&M, IKEA, Conforama, Jack and Jones, Blanco, Diesel, Desigual, Mango, Corte Inglés, Coronel Tapioca, Tous, among others.
Portfolio - aquí
Empresas - aquí

Qualifications: Specialization SPQA in Human Figure Styling and Shopping Assessor

Accreditation: Professional License SPQA in Human Figure Styling and Shopping Assessor

Granted by Ártidi Superior School of Window Dressing and Visual Merchandising. Professional national and international competitions.

NUEVO HORARIO - GRUPO ESMO.2.11 IMPARTIDO EN UN FIN DE SEMANA AL MES

5 y 6 de febrero de 2011
5 y 6 de marzo de 2011
2 y 3 de abril de 2011
7 y 8 de mayo de 2011
4 y 5 de junio de 2011
2 y 3 de julio de 2011

Sábado de 10h a 14h y de 15h a 18h - Domingo de 9h a 13h y de 14h a 17h

NUEVO HORARIO - GRUPO ESMO.11.4 IMPARTIDO EN UN FIN DE SEMANA AL MES

1 y 2 de octubre de 2011
5 y 6 de noviembre de 2011
3 y 4 de diciembre de 2011
14 y 15 de enero de 2012
4 y 5 de febrero de 2012
3 y 4 de marzo de 2012

Sábado de 10h a 14h y de 15h a 18h - Domingo de 9h a 13h y de 14h a 17h

AMOUNT OF THE COURSE INCLUDING REGISTRATION: 1.870€

• REGISTRATION: 300 € (al formalizar la inscripción)
• REST OF THE COURSE: 1570 €

PAYMENT OPTIONS
• Option 1: Only one payment of the course.
• Option 2: A first payment of 785 € at the beginning of the course and 785 € the 25th of the follow month.
• Option 3: Monthly installment payments from the registration day to the next month at the beginning of the course.

More information: Department of Admission
Anna Muñoz
Telf: 93 485 08 15
Carrer la Llacuna, 50 - 08005 Barcelona
www.artidi.com