The commercial designer is a professional with the knowledge and the necessary aptitudes to design, to advise, to plan, to direct and to develop global projects for the different channels of sale such as: fair stands, trades, events, exhibitions, etc. The objective is to obtain the best commercial objectives and highest sales.
The commercial design is a creative practice that analyzes the information of an open space to the public, establishes a direction, marks a design and elaborates graphical documents of communication and of construction. In addition, it bears in mind the styles, functionality, space, the client and the basis of design and the image as a whole.
The commercial designer and visual merchandising combines the knowledge to create functional spaces that favor the purchase and that transmit to the client a sensation of well-being and satisfaction. The designer has knowledge on corporate image, furniture, structures, spaces, and also on placement of products, warm and cold points, typology of sale, exhibitors, etc.
A professional very requested from the companies since this person not only has an aesthetic point of view but also functional.

• To educate students in the specific field of the commercial design.
• To demonstrate the process of design and development of a project..
• To develop the capacity to see a space and use different materials in them.
• To be updated on the different latest trends, corporate image and color psychology.
• To create the capacity to fuse design and functionality
• To learn how to design spaces that response to every single need of the client and make the difference from the competition.
• To work creativity from a corporate point of view as well as develop interior design
• Stimulate the student to develop new trends for selling
• To position the student inside a global competitive field

• Professionals from diverse sectors in the commercial business like window dressing, visual merchandising, marketing, decoration, interior design, fashion, styling, fashion consultant, personal shoppers, cool-hunters and other related careers. Professionals who desire to obtain a formation and a SPQA title.

• Interested parties without previous knowledge that want to obtain a formation and qualifications ÁRTIDI's SPQA to orientate his/her professional career towards the managerial sector of the window dressing and the visual professional in a worldwide level.

El curso SPQA de Interiorismo Comercial, visual y retail design se estructura en 3 módulos formativos donde se combina la teoría con la práctica y la realización del proyecto final donde cada alumno lo desarrollará según sus inquietudes e intereses. Las herramientas y técnicas aprendidas durante el curso sirven para diseñar y desarrollar espacios comerciales. Entendiendo como espacio comercial no sólo una tienda sino desde un hall de un hotel hasta un gimnasio.



• Introduction, Interior and commercial design. Technical concepts
• Analysis of the steps to develop an interior design: idea, design, implementation and ending
• Introduction and development of a brand
• Materials. Knowledge of materials applied to different spaces and situations
• Lighting in commercial spaces

Stands: design and planning
• Events: planning, design and execution
• Furniture and new mechanisms of exhibition
• New trends and forefronts in the commercial design. The functionality and the design
• Management and direction of work. Negotiation with companies and suppliers
• Creativity applied to the space
• Development of a real Pop up Store inside the school


• Projects design by computer
• echnical drawing
• Creación de ambientes y atmósferas comerciales



• Visual Merchandising
• Visual Merchandising practical
• Advertising incorporated in the space
• Marketing at the point of sale
• Corporate image, packaging, labeling and display
• AVEC
•The importance of Visual Merchandising

All the program is in spanish

This plus represent the 25% of the course content

- Our designers give an extra plus to the companies since they have a visual merchandiser point of view.
- The course is given from the aesthetic and functional point of view of the selling
- Professional Profile of the graduates: Commercial Designer, Visual Merchandiser, AVEC Adviser among others
- With this formation your projects of designing will have continuity since you will be able to do follow-ups as visual merchandiser and adviser of AVEC
- At the end of the course a professional comes to orient the students about job opportunities, having in consideration the student’s studies, professional experience and a personal analysis of the DAFO.

- Projects and collaborations with companies and institutions:

The Educational staff with professionals with world wide recognition in different brands The team integrates the education with the actual business market.

• José Luis Martínez ((General Manager and Teacher’s Coach at the ICE Institute of University of Barcelona))
• Montse Morales (Art Director and Teacher’s Coach at the ICE Institute of the University de Barcelona)
• Mateu Farré (Industrial Designer, Window Dresser & Visual Freelance)
• Nacho Umbert (Interior Designer)
• Alexandra Proaño (Architect)
• Oscar Aragón (Marketing planning consultant)
• Salvi Plaja (Industrial Engineer & Technician in illumination)
• Ingrid Matheu ((Interior Designer for “Ingrid Matheu Study” and expert in ephemeral assemblies)
• José Manuel Fernández (Architect of study La Granja)
• Montse Cuenca (Escaparatista y Visual de Boboli)
• Albert Ramírez (Experto en marketing en el punto de venta y Shopping Experience)
• Rosa Rodríguez (Publicista y experta en diseño y comunicación)
• Montse Ramos (Licenciada en ciencias sociales y asesora comercial)
• Betrice Vaccaro (Escaparatista y Visual freelance)
• Angel Peña (Consultor informático)

During the term of the course, some conferences and interventions will take place of Interior Design professionals, as well as trips to visit related companies with the sector.

During the course there will be projects and activities where you can participate for companies and institutions.

During the course there will be projects and activities that will allow you to have your own book and professional blog. These will serve you as letter of introduction to companies and institutions.

Check student’s works at::
Works Gallery - aquí
Blog Window Dressing - aquí
Blog Commercial Design - aquí
Blog fashion and Styling - aquí
Blog Coolhunter - aquí

• To design commercial spaces from the aesthetic point of view of a visual merchandiser with the target of giving a design that is functional and generates successful sales
• To discover the possibilities of the strategic visual merchandising at the point of sale
• Organization and application of techniques and strategies of Visual Trade
• To know the latest trends and ways of introduction of a new product at the point of sale depending on the company
• Innovative techniques and strategies to create trends in commercial spaces
• Create projects with little budget for new trade franchises
• Creation of assembly in events and commercial fairs
• To apply recycled materials in decoration for ephemeral and commercial spaces
• Management and direction of work for trade global projects
• Project accomplishment of commercial design/ visual merchandising in 3D
• Introduction of commercial global actions in commercial spaces.

More than 70 companies collaborate with Ártidi, across these agreements and our implication and innovation, this allows our students to be present in companies like INDITEX, Custo Barcelona, Cortefiel, Springfield, Nike, H&M, IKEA, Conforama, Jack and Jones, Blanco, Diesel, Desigual, Mango, Corte Inglés, Coronel Tapioca, Tous, among others.

Portfolio - aquí
Companies - aquí

Qualifications: Specialization SPQA of Commercial Design. Stands and Event

Accreditation: Professional License SPQA of Commercial Design. Stands and Events

Granted by Ártidi Superior School of Window Dressing and Visual Merchandising. Professional national and international competitions.

AMOUNT OF THE COURSE INCLUDING REGISTRATION: 1.870€

• REGISTRATION: 300 € (al formalizar la inscripción)
• REST OF THE COURSE: 1.570 €

PAYMENT OPTIONS
• Option 1: Only one payment of the course.

PAGO FRACCIONADO DEL RESTANTE DEL CURSO
• Option 2: A first payment of 785 € at the beginning of the course and 785 € the 25th of the following month.
• Option 3:Monthly installment payments from the registration day to the next month at the beginning of the course.

More información: Departament of Admission
Anna Muñoz
Telf: 93 485 08 15
Carrer la Llacuna, 50 - 08005 Barcelona
www.artidi.com